MTV turns 30 today, and I’m just old enough to remember when Viacom’s moon man first landed, creating a pop-culture vacuum that has since been filled by YouTube. It was the equivalent of televised oxycontin, and I immediately found myself snorting it in six-hour blocks while on vacation in Hawaii (you know something is addictive when you’re in paradise but won’t leave your hotel room).
Like your first kiss, first martini, first sciatica attack, you’ll never forget the first video that got you hooked on MTV. In my case, it was “Centerfold,” an utterly forgettable piece of pop by the J. Geils Band that continues to have a hold on me. While you might think it’s a stretch, I maintain this is where “Smells Like Teen Spirit” director Samuel Bayer got the idea for the zombie cheerleaders and that the height of video special effects wasn’t Michael Jackson’s “Thriller,” but rather when drummer Stephen Jo Bladd hits his snare and white milk splashes up in slow motion. And finally, because video sleaze before Snoop Dogg’s “Ain’t No Fun (If the Homies Can’t Have None)” seems downright quaint in comparison, did saddle shoes and baby-doll nighties ever look so good?
Note: To grasp how far MTV has fallen since it blasted off in 1981, check out Kate Aurthur’s “When Reality-TV Fame Runs Dry” on The Daily Beast.
Share your pick for the most memorable MTV video below.
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